Privacy Policy

This Privacy Policy explains how FreeWishes, available at freewishes.in, collects, uses, stores, shares and protects information when you visit or use our website, applications, tools, accounts and related services.

FreeWishes is managed by: Dotdunia Technologies, Hyderabad, Telangana, India

Privacy & Support Contact: [email protected]

By accessing or using FreeWishes, you acknowledge the practices described in this Privacy Policy.

Where consent is required by applicable law, we will seek that consent before carrying out the relevant processing.

1. Scope of This Privacy Policy

This Privacy Policy applies to FreeWishes services including, where available:

• Wishes and greeting content
• Quotes
• Greeting cards
• Wish Writer and other creative tools
• Festival and special-day calendars
• Reminders
• Favourites and saved content
• Collections or boards
• Baby-name features
• Personalisation features
• User accounts
• Notifications
• Newsletters
• Search
• Feedback and contact forms
• AI-assisted features
• Progressive Web App functionality
• Website analytics
• Advertising
• Google AdSense and other advertising services

This Policy does not govern third-party websites or services that FreeWishes does not control.

2. Information We May Collect

The information we collect depends on how you use FreeWishes.

2.1 Information You Provide to Us

You may provide information such as:

• Name
• Email address
• Profile information
• Account preferences
• Important dates you choose to save
• Reminder information
• Favourite wishes, quotes or content
• Saved collections or boards
• Baby-name shortlists
• Search or personalisation preferences
• Messages entered into creative or AI-assisted tools
• Feedback
• Support requests
• Content-removal requests
• Copyright complaints
• Newsletter subscriptions
• Other information you voluntarily provide

Please avoid entering unnecessary sensitive personal information into FreeWishes tools or forms.

3. Account Information

If you create or use a FreeWishes account, we may process information required to authenticate you and provide account-related functionality.

Depending on the sign-in method, this may include:

• Email address
• Display name
• Profile image
• Authentication identifiers
• Sign-in provider
• Account creation and last-login information
• Account preferences

If you use a third-party sign-in service such as Google Sign-In, that provider may send us account information permitted by you and its authentication process.

FreeWishes does not receive your Google password.

4. Information Collected Automatically

When you visit FreeWishes, certain technical information may be collected automatically.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Language
• Screen or device characteristics
• Pages visited
• Referring page or website
• Date and time of access
• Approximate geographic region derived from IP address
• Session information
• Search interactions
• Feature usage
• Click or navigation activity
• Error and performance information
• Cookie or similar technology identifiers

This information may be processed by FreeWishes or by service providers supporting hosting, analytics, security, advertising and website functionality.

5. How We Use Information

We may use personal information to:

• Provide FreeWishes services
• Create and maintain user accounts
• Authenticate users
• Personalise content
• Save favourites and collections
• Manage reminders
• Provide calendar-related functionality
• Generate or personalise wishes and creative content
• Provide greeting-card functionality
• Save user preferences
• Send requested notifications
• Respond to support requests
• Process feedback
• Process copyright or content-removal requests
• Operate search
• Improve search relevance
• Improve website functionality
• Diagnose technical problems
• Prevent abuse, fraud or security incidents
• Analyse website usage
• Measure performance
• Maintain service reliability
• Communicate important service updates
• Send newsletters where you have subscribed
• Display advertising
• Measure advertising performance
• Comply with legal obligations
• Establish, exercise or defend legal claims
• Protect the rights, safety and security of FreeWishes, its users and others

We will not use personal information for materially unrelated purposes without an appropriate legal basis or notice where required.

6. Legal Bases for Processing

Where laws such as the GDPR or UK GDPR apply, FreeWishes may process personal data based on one or more of the following legal bases:

Consent

We may rely on your consent for activities such as:

• optional cookies;
• personalized advertising;
• certain analytics technologies;
• newsletters;
• optional notifications;
• and other processing where consent is legally required.

You may withdraw consent where applicable.

Performance of a Contract

Processing may be necessary to provide services you request, such as:

• maintaining your account;
• saving preferences;
• providing reminders;
• or operating account-specific features.

Legitimate Interests

We may process information where necessary for legitimate interests such as:

• maintaining and improving FreeWishes;
• securing the website;
• preventing abuse;
• understanding general product usage;
• and operating our services efficiently,

provided those interests are not overridden by your applicable rights and freedoms.

Legal Obligations

We may process information when required to comply with law, legal processes, regulatory requirements or valid government requests.

Protection of Rights and Safety

Where permitted by law, information may be processed to protect FreeWishes, users, third parties or the public from fraud, abuse, security threats or unlawful conduct.

7. Cookies and Similar Technologies

FreeWishes may use cookies, local storage, pixels, SDKs and similar technologies.

These technologies may support:

• Essential website functionality
• Login sessions
• Security
• Preferences
• Personalisation
• Analytics
• Performance measurement
• Advertising
• Advertising measurement
• Fraud prevention

Cookies may be either: First-party cookies, set by FreeWishes; or

Third-party cookies, set by service providers such as analytics or advertising providers.

Where required by applicable law, non-essential cookies will not be activated until appropriate consent has been obtained.

Users may also control cookies through their browser settings.

Blocking certain cookies may affect some FreeWishes functionality.

A separate Cookie Policy may provide additional information about the technologies used on FreeWishes.

8. Google AdSense and Advertising

FreeWishes may display advertisements through Google AdSense and may use other advertising networks or advertising technology providers in the future.

Advertising providers may use cookies, identifiers or similar technologies to:

• Serve advertisements
• Limit repeated advertisements
• Measure advertising performance
• Detect invalid traffic or fraud
• Understand ad interactions
• Provide contextual advertisements
• Provide personalised advertisements where legally permitted and consented to

Google and its advertising partners may process information about visits to FreeWishes and other websites in accordance with their own privacy practices.

FreeWishes does not control all information independently processed by Google or other advertising technology providers.

9. Personalised and Non-Personalised Advertising

Depending on:

• your location;
• applicable law;
• your consent choices;
• browser settings;
• and advertising-provider settings,

FreeWishes may display either personalised or non-personalised advertisements.

Personalised advertisements may use information relating to your interests or activity.

Non-personalised advertisements may instead be based on contextual information such as:

• the page being viewed;
• general location;
• current search or page context;
• or limited technical information.

Where legally required, FreeWishes will seek consent before enabling personalised advertising or relevant advertising technologies.

10. Advertising Consent for EEA, UK and Switzerland

For visitors in the:

• European Economic Area;
• United Kingdom; and
• Switzerland,

FreeWishes intends to use an appropriate consent-management mechanism for advertising and related cookies.

Where required, users will be given choices regarding:

• storing or accessing information on their device;
• personalised advertising;
• advertising measurement;
• analytics;
• and other consent-based processing.

Where consent has not been provided, available non-personalised or limited advertising may be used instead, subject to applicable law and provider requirements.

Users can change or withdraw their consent through available privacy or cookie settings.

11. Google Services

FreeWishes may use Google services including, depending on implementation:

• Google AdSense
• Google Analytics
• Google Sign-In
• Firebase
• Firebase Authentication
• Firebase database or storage services
• Google Cloud services
• Google reCAPTCHA or related security services

Google may independently collect or process certain information through these services.

Use of Google's services is also subject to Google's applicable privacy policies and terms.

12. Analytics

FreeWishes may use analytics services to understand how visitors use the website.

Analytics information may include:

• Page views
• Session duration
• Device information
• Browser information
• General geographic information
• Referral sources
• Navigation behaviour
• Feature interactions
• Performance data

We use this information to understand what works, identify technical problems and improve the user experience.

Where required, analytics technologies will be subject to consent choices.

13. AI-Assisted Features

Some FreeWishes features may use artificial intelligence or automated technologies to assist users with:

• Wish generation
• Message suggestions
• Personalisation
• Creative writing
• Search
• Content recommendations
• Other creative experiences

Information you enter into an AI-assisted feature may be processed to provide the requested output.

Depending on the technology used, limited information may also be sent to third-party AI or technology providers acting on our behalf or under their own applicable terms.

Please do not submit:

• passwords;
• financial account information;
• government identification numbers;
• private medical information;
• highly confidential information;
• or other unnecessary sensitive personal information

into AI-assisted prompts.

Our use of AI is further described in our AI Content Policy.

14. Reminders and Important Dates

If you choose to use reminders or save important dates, FreeWishes may store information such as:

• Date
• Occasion
• Person or relationship label
• Reminder preferences
• Notification timing
• Related notes you choose to provide

We use this information to provide the reminder functionality requested by you.

Please avoid adding unnecessary sensitive information about another person.

You are responsible for ensuring that information you add about other people is appropriate and lawful.

15. Notifications and Communications

If you choose to receive notifications, reminders or newsletters, we may use information such as your:

• Email address
• Notification preference
• Saved dates
• Reminder settings
• Subscription choices

You may unsubscribe from promotional email communications through the unsubscribe mechanism provided in the message or by contacting us.

Certain transactional or important service communications may still be sent where necessary to operate your account or service.

16. Sharing of Personal Information

We may share information with service providers where reasonably necessary to operate FreeWishes.

These may include providers supporting:

• Hosting
• Cloud infrastructure
• Databases
• Authentication
• Email
• Notifications
• Analytics
• Advertising
• Fraud prevention
• Security
• AI-assisted functionality
• Customer support
• Website performance

Such providers may process information according to contractual arrangements, applicable law and their respective privacy obligations.

17. Advertising Partners

Advertising providers such as Google may receive or process information through advertising technologies used on FreeWishes.

Depending on jurisdiction, some disclosures for personalised or cross-context behavioural advertising may legally be considered a “sale,” “sharing,” “targeted advertising” or similar concept even when FreeWishes does not receive money specifically in exchange for personal information.

FreeWishes does not sell personal information for money.

Where applicable law provides a right to opt out of advertising-related “sale,” “sharing” or targeted advertising, eligible users may exercise that right through available privacy controls or by contacting us.

18. Legal and Safety Disclosures

We may disclose information where we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to valid legal process
• Respond to court orders
• Respond to lawful government requests
• Enforce our Terms
• Investigate fraud or abuse
• Protect FreeWishes
• Protect users or third parties
• Protect legal rights
• Prevent security threats
• Establish or defend legal claims

We may challenge requests that we believe are unlawful, excessive or otherwise inappropriate where legally permitted.

19. Business Transfers

If FreeWishes or the relevant business is involved in:

• a merger;
• acquisition;
• restructuring;
• financing;
• sale of assets;
• reorganisation;
• or similar transaction,

information may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.

20. International Data Transfers

FreeWishes is managed from India, but service providers may operate infrastructure in other countries.

As a result, information may be processed or stored outside your country of residence.

Where applicable law requires safeguards for international transfers, we will seek to use legally recognised mechanisms appropriate to the relevant processing, which may include:

• contractual protections;
• adequacy mechanisms;
• approved transfer clauses;
• or other permitted safeguards.

The privacy laws of another country may differ from those in your jurisdiction.

21. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy or as required by law.

Retention periods may depend on:

• Whether you maintain an account
• Whether information is needed to provide a feature
• Legal requirements
• Security needs
• Fraud prevention
• Dispute resolution
• Backup cycles
• Technical limitations

Where information is no longer reasonably required, we may delete, anonymise or securely isolate it.

Some information may remain temporarily in backups before being overwritten or deleted.

22. Data Security

FreeWishes uses reasonable administrative, technical and organisational measures designed to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction

However, no website, database, internet transmission or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and for using appropriate security practices on your own devices.

23. Your Privacy Choices

Depending on your location and applicable law, you may have rights or choices concerning your personal information.

These may include the right to:

• Request access to your personal information
• Request correction
• Request deletion
• Request a copy of information
• Withdraw consent
• Object to certain processing
• Restrict certain processing
• Opt out of certain advertising uses
• Opt out of sale or sharing where applicable
• Request data portability
• Lodge a complaint with a relevant authority
• Nominate another person where applicable law provides such a right
• Request information concerning the processing of your data

Rights vary by jurisdiction and may be subject to legal exceptions.

To submit a privacy request, contact: [email protected]

We may need to verify your identity before fulfilling certain requests.

24. India Privacy Rights

FreeWishes is managed from India and intends to handle digital personal data in accordance with applicable Indian privacy and data-protection requirements, including relevant provisions of the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 as and when the respective provisions become legally effective and applicable.

Depending on the applicable provisions, users may have rights relating to matters such as:

• Access to information about processing
• Correction
• Updating personal information
• Erasure
• Grievance redressal
• Withdrawal of consent
• Nomination

Because India's DPDP framework is being brought into force in phases, rights and obligations will apply according to the legally effective commencement schedule.

Privacy or grievance requests may be submitted to: [email protected]

25. European Economic Area Privacy Rights

Where the GDPR applies, individuals may have rights including:

• Right of access
• Right to rectification
• Right to erasure
• Right to restriction of processing
• Right to data portability
• Right to object
• Right to withdraw consent
• Rights relating to certain automated decision-making
• Right to complain to a competent supervisory authority

These rights are subject to applicable legal requirements and exceptions.

Where processing is based on consent, withdrawal does not affect the lawfulness of processing carried out before withdrawal.

26. United Kingdom Privacy Rights

Where UK data-protection law applies, users may have rights similar to those available under the UK GDPR and Data Protection Act 2018, subject to applicable requirements and exceptions.

Users may also have the right to lodge a complaint with the relevant UK data-protection authority.

27. California Privacy Rights

Where the California Consumer Privacy Act, as amended, applies to FreeWishes and to a particular user, California residents may have rights including:

• The right to know what categories or specific pieces of personal information are collected
• The right to know the purposes for which information is used
• The right to know categories of sources
• The right to know categories of third parties receiving information
• The right to delete eligible personal information
• The right to correct inaccurate personal information
• The right to opt out of sale or sharing where applicable
• The right to limit certain uses of sensitive personal information where applicable
• The right not to receive discriminatory treatment for exercising applicable privacy rights

FreeWishes does not sell personal information for money.

However, certain advertising technologies may potentially constitute “sharing” or targeted advertising under some privacy laws.

Where legally required, appropriate opt-out controls will be provided.

28. Global Privacy Control and Opt-Out Signals

Where applicable law requires recognition of browser-based privacy preference signals, such as Global Privacy Control (GPC), FreeWishes intends to honour legally valid signals in accordance with applicable requirements.

The technical effect of such signals may depend on the browser, jurisdiction and technologies used by the website.

29. Other United States Privacy Laws

Residents of certain U.S. states may have additional privacy rights under state privacy legislation.

Where such laws apply to FreeWishes, we will provide and honour legally required rights, which may include rights to:

• Access
• Correct
• Delete
• Obtain a portable copy of personal information
• Opt out of targeted advertising
• Opt out of certain sale or sharing
• Opt out of certain profiling
• Appeal certain privacy-request decisions

Rights and eligibility vary by jurisdiction.

30. Children’s Privacy

FreeWishes is intended for a general audience and is not designed primarily as a service directed to children under the age at which independent consent is legally permitted in their jurisdiction.

We do not knowingly seek to collect personal information from children in violation of applicable child-privacy laws.

In the United States, we do not knowingly collect personal information online from children under 13 in circumstances where COPPA would require parental consent without obtaining legally required authorisation.

If you are a parent or legal guardian and believe a child has provided personal information improperly, contact: [email protected]

We will review the request and take appropriate action where required.

Certain FreeWishes content, including baby names, educational or family-oriented material, does not mean that the service is necessarily directed to children.

31. Sensitive Personal Information

FreeWishes does not require users to provide highly sensitive personal information for ordinary use.

Please do not voluntarily provide information such as:

• Government identification numbers
• Financial-account credentials
• Passwords
• Detailed medical records
• Biometric information
• Precise location information
• Private information about another person

unless a specific FreeWishes feature clearly requires it and appropriate notice is provided.

32. Information About Other People

Some FreeWishes features may allow you to save information associated with friends, relatives or other people, such as:

• Names
• Relationships
• Birthdays
• Anniversaries
• Special dates

You should only provide such information where you have a lawful and appropriate reason to do so.

Do not use FreeWishes to store confidential, sensitive or excessive information about another person.

33. Content Removal, Copyright and Privacy Complaints

Privacy concerns involving content published on FreeWishes may also be submitted through our Report Content / Request Removal process.

Examples include:

• Personal information published without appropriate authority
• Privacy concerns
• Image-removal requests
• Copyright claims
• Incorrect attribution
• Content ownership disputes
• Requests relating to personal rights

Contact: [email protected]

Our Copyright & Content Policy and Content Removal process provide additional information.

34. Educational, Editorial and Creative Content

FreeWishes publishes creative, editorial, informational and educational material.

Privacy practices relating to personal information are governed by this Privacy Policy.

Questions concerning:

• copyright;
• fair dealing;
• fair use;
• quotation;
• attribution;
• educational use;
• editorial content;
• third-party intellectual property;
• and content-removal procedures

are addressed separately in our:

• Copyright & Content Policy
• Editorial Policy
• AI Content Policy
• Terms of Use
• Content Removal / Report Content process

Nothing in this Privacy Policy is intended to expand legal exceptions relating to copyright or intellectual property.

35. Third-Party Links

FreeWishes may contain links to:

• Social-media services
• Messaging services
• Reference websites
• Advertising websites
• Partner websites
• External resources

When you follow a third-party link, that third party may process information according to its own privacy policy.

FreeWishes is not responsible for the privacy practices of third-party websites or services we do not control.

We encourage users to review their privacy practices.

36. Social Sharing

FreeWishes may provide sharing options for services such as:

• WhatsApp
• Facebook
• X
• Pinterest
• Email
• Other messaging or social platforms

Using a sharing feature may transfer you to a third-party service.

That service's privacy practices will apply once you interact with it.

FreeWishes does not control how third-party platforms independently process information.

37. Do Not Track

Some browsers provide “Do Not Track” signals.

Because there is not a universally implemented standard governing all uses of such signals, our response may vary according to applicable law and technical availability.

Where a legally recognised opt-out preference signal is required to be honoured, we will seek to comply with that requirement.

38. Automated Decision-Making

FreeWishes may use automated systems for functions such as:

• Search ranking
• Recommendations
• Personalisation
• Spam prevention
• Security
• AI-generated creative assistance

We do not intend to use solely automated decision-making to make decisions producing significant legal or similarly significant effects about ordinary FreeWishes users unless appropriate notice and safeguards are provided where required by law.

39. Data Breaches

If a security incident affecting personal information occurs, FreeWishes will investigate and take reasonable steps to contain and address the incident.

Where applicable law requires notification to affected individuals, regulators or other authorities, we will seek to provide such notification in accordance with the relevant legal requirements.

40. Your Responsibility for Account Security

If you use a FreeWishes account:

• Keep access to your email or authentication provider secure.
• Do not share authentication credentials.
• Sign out when using shared devices.
• Notify us if you believe your account has been compromised.

FreeWishes will never ask you to send your password by email.

41. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

• Changes to FreeWishes
• New features
• Advertising changes
• New service providers
• Changes in law
• Regulatory guidance
• Security improvements
• Operational changes

When we make material changes, we will update the “Last Updated” date.

Where legally required, we may provide additional notice or request renewed consent.

We encourage users to review this Privacy Policy periodically.

42. Governing Privacy Standards

Depending on location and applicability, FreeWishes seeks to operate its privacy practices with consideration for relevant privacy frameworks, which may include:

• India's Digital Personal Data Protection framework
• European Union GDPR
• UK data-protection requirements
• California privacy law
• Other applicable United States state privacy laws
• Children's privacy requirements where applicable
• Cookie and electronic-communications privacy requirements
• Advertising-platform privacy and consent requirements
• Other applicable national or regional privacy laws

The applicability of a particular law depends on factors such as jurisdiction, the nature of the processing, business thresholds and the users involved.

Nothing in this Policy should be interpreted as a representation that every privacy law worldwide applies to FreeWishes.

Where a mandatory law applies, FreeWishes intends to comply with its applicable requirements.

43. Privacy Requests and Complaints

For:

• Privacy questions
• Data-access requests
• Correction requests
• Deletion requests
• Consent withdrawal
• Advertising privacy requests
• Account privacy concerns
• Child privacy concerns
• Content privacy complaints
• Other privacy matters

please contact: [email protected]

Please include enough information for us to understand your request.

For security, we may request reasonable verification before providing access to, modifying or deleting personal information.

If you are dissatisfied with our response, you may also have the right to contact the appropriate data-protection or privacy authority in your jurisdiction.

44. Contact Us

FreeWishes, Managed by Dotdunia Technologies, Hyderabad, Telangana, India

Website: freewishes.in, Email: [email protected]

We take privacy seriously and welcome questions, corrections and concerns relating to how FreeWishes handles personal information.